Common Restoration Lead Generation Channels

Common Restoration Lead Generation Channels
When it comes to getting jobs, there are a few primary channels, each with assorted benefits and drawbacks.

TPAs Program Work
TPAs (relax, this is not an article on doing program work) have low customer acquisition costs, but you are limited on what you can bill for, bringing the average job size and profit margin down.
Referrals from sources like plumbers, roofers, and HVAC technicians can be lucrative but also fleeting and expensive. If you're their go-to because of how much you pay, someone can always pay just a little more and stop your lead flow dead in its tracks. If you build a solid relationship that isn't just money-driven, they can become a cash cow for years to come.

Pay Per Lead
Pay per lead services can vary significantly in cost and volume, some of which use a competitive bidding model that can become extremely expensive in a hurry.
On the other hand, they can also help you rapidly acquire jobs while you get additional sales and marketing channels in place.

SEO PPC
Inbound marketing consisting of SEO and PPC advertising can work exceptionally well or quickly become a wasted investment, sometimes because of the company you hire and others because you are your own worst enemy.
Outbound Sales
Outbound sales programs are a longstanding part of the restoration "marketing" playbook.
There are many ways to measure output and determine compensation for this position, which we will touch on later. As with the methods above, a poorly built sales plan can become a sinkhole, just as a well-planned sales operation can become a gold mine of referral leads.
The one thing all of these methods have in common is the necessity of measuring your customer acquisition costs against your net profit margin.
If you get this right, your company can grow exponentially.