Company Mission
Company Mission
Your mission is your company's purpose. It's what you're asking your team to get out of bed for every day. I think it's safe to assume that most people don't get pumped about going to work to extract water, but they can definitely get excited about helping people.
It helps to communicate a higher purpose behind our work. Fortunately, that's easy for restorers to do.
The key to an effective mission is to make it simple and memorable. I can't even remember the first version of our mission. I do remember it was eloquently written and contained three or four lines. One day it dawned on me that if I couldn't remember it, I couldn't expect anyone else to remember it! So, we changed it.
Now, our mission is simple, memorable, and doesn't mention anything about restoring damaged properties. But it does speak to the higher purpose behind our work and how we are able to change lives for the better.
Wondering if it's time to revise your mission? Try asking some of your team members to tell you the company's mission in one-on-one conversation. If they're struggling to find the words, it means you aren't overcommunicating it, or either it's just difficult to remember.
Your mission is your company's purpose. It's what you're asking your team to get out of bed for every day. I think it's safe to assume that most people don't get pumped about going to work to extract water, but they can definitely get excited about helping people.
It helps to communicate a higher purpose behind our work. Fortunately, that's easy for restorers to do.
The key to an effective mission is to make it simple and memorable. I can't even remember the first version of our mission. I do remember it was eloquently written and contained three or four lines. One day it dawned on me that if I couldn't remember it, I couldn't expect anyone else to remember it! So, we changed it.
Now, our mission is simple, memorable, and doesn't mention anything about restoring damaged properties. But it does speak to the higher purpose behind our work and how we are able to change lives for the better.
Wondering if it's time to revise your mission? Try asking some of your team members to tell you the company's mission in one-on-one conversation. If they're struggling to find the words, it means you aren't overcommunicating it, or either it's just difficult to remember.