How to Get More Clients for Your Cleaning Business – Tips from Cleaning Depot

The Ultimate Guide to Attracting More Clients for Your Cleaning Business

With over a million janitorial services in the U.S.—and nearly 90% of them offering home and office cleaning—the cleaning industry is booming. But with so many players in the game, how do you make your business stand out?

At Cleaning Depot, we’re more than just a supplier. We’re your partner in growth. Whether you’re just starting out or looking to expand, here are proven ways to bring in more clients—along with expert insight and industry-leading products to give your business a competitive edge.

1. Build a Strong Online Presence

In today's digital-first world, having no online presence is like having no business at all. Start by creating a simple, professional website with key info:

• Your services

• Service areas

• Contact information

• Customer reviews and testimonials

Don’t forget to claim your Google Business Profile and create a Facebook business page. Use local SEO strategies and run targeted ads to attract nearby clients actively searching for cleaning services.

2. Ask for Referrals and Reviews

One of the most powerful (and free!) marketing tools is word of mouth. Encourage satisfied clients to leave positive reviews on Google, Facebook, and Yelp. Offer referral incentives such as discounts or free add-on services for every new customer they bring in.

Even in commercial cleaning, referrals matter. Business owners often know others in their network who are also seeking trustworthy cleaners—don’t miss out on that extended reach.

3. Present a Professional Image

Trust is everything. Stand out by looking and acting like a pro. Here's how:

• Get insurance to show credibility and responsibility

• Dress in clean, branded uniforms

• Arrive on time and with clean, reliable equipment

• Have process in pace to standardize your service to ensure everyone gets the same treatment whether you're doing it yourself or your employee.

Clients pay attention to the details, and your first impression can turn into long-term business.

4. Invest in the Right Equipment and Chemicals

Professional tools and cleaning products don’t just improve results—they build trust. Clients notice when you use high-grade equipment and professional chemicals instead of store-bought brands.

If you're expanding or upgrading, consider buying a carpet cleaning truckmount—an essential tool for serious professionals. A truckmount delivers unmatched power and efficiency, especially for large or commercial jobs.

And if you're looking for high-performance, carpet cleaning chemical for sale, Cleaning Depot stocks a wide variety of top-rated formulas that help you tackle tough stains without damaging fibers.

✅ Cleaning Depot Pro Tip: Bundle & Upsell

Want to increase profits and customer retention? Offer bundled cleaning packages or upsell additional services like odor removal, carpet protection treatments, or tile & grout cleaning. Customers love added value, and it gives you an edge over flat-rate competitors.

Your Business Deserves the Best – Partner With Cleaning Depot

Whether you're looking to buy a carpet cleaning truckmount, find the right carpet cleaning chemical for sale, or simply grow your client base, Cleaning Depot has everything you need to succeed.

Shop with us today to power your business with professional-grade tools, expert advice, and unbeatable customer support.