Why Videos Outperform Photos in Marketing Your Cleaning Business

In the age of social media, grabbing attention online is half the battle—and in the cleaning industry, visuals are everything. Whether you're promoting your carpet cleaning services, showing off your latest truckmount , or advertising the top-rated carpet cleaning chemicals you use, it’s not just what you post—it’s how you post it.

Visual Content: The Power of Video

When people scroll through Facebook or Instagram, photos catch their eye—but videos make them stop and watch. Especially when those videos are:

• Relevant

• Engaging

• Informative

• Or better yet—live

Live video adds a personal, interactive touch. It gives potential clients the chance to connect with your business in real time. Whether you're demonstrating a new carpet cleaning chemical, showing off how powerful your truckmount setup is, or answering live questions, it helps build trust and authority.

Think Like a Customer

Imagine a potential customer sees one of your posts. Maybe they’ve liked your page or they saw a boosted ad. What will make them engage? A plain text post? Probably not. A high-quality image? Maybe. But a live video that shows your team in action cleaning a stained carpet with industrial-grade carpet cleaning chemicals? Now that gets attention.

Videos showcase your expertise, professionalism, and the real results your services offer.

Facebook Likes Video—A Lot

It’s no secret that Facebook favors video content. Their algorithm gives video—especially live content—more reach than static images or text-only posts. The more engagement you get (likes, shares, comments), the more likely your business will stay in your followers’ feeds. That means more visibility and more potential leads.

Pro Tip: Always film in landscape mode. This makes your videos easier to watch on both mobile and desktop, and helps you repurpose clips for future ads, website content, or customer demos.

Consistency Is Key

Random, one-off posts aren’t enough. To build brand recognition and stay top of mind, post consistently. A good strategy is to follow a marketing calendar—plan your posts around service promotions, seasonal cleaning tips, or product highlights like:

• Best carpet cleaning chemicals used

• New equipment demos (hello, new truckmount !)

• Client success stories and before-and-after transformations

If you fall behind on organic posting, consider boosting a few videos to re-engage your audience. Boosted posts are an affordable way to maintain visibility until your organic momentum picks back up.

Go Pro for Big Impact

While your smartphone is great for daily updates and live streams, investing in a professionally produced video can really set your business apart. Use high-quality footage to:

• Highlight your services on your website

• Run targeted ads featuring your truckmount carpet cleaning system

• Demonstrate how your products—like eco-friendly carpet cleaning chemicals—outperform the competition

A polished video builds credibility and sets you apart when potential customers are comparing their options.

Cleaning Depot Can Help You Shine

At Cleaning Depot, we know that success in the cleaning business isn’t just about doing great work—it’s about showing it off. From the best carpet cleaning chemicals for sale to high-performance truckmounts, we’ve got the tools and products to help your business stand out—and the marketing tips to help you grow.