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What is mold? Mold is a type of fungus that reproduces by producing tiny spores, which float through the air both indoors and outdoors. When these spores land on damp surfaces indoors, they can start growing and consuming the material they are on. Mold can grow on various surfaces like wood, paper, carpet, and food, especially in areas where there is excess moisture or water accumulation. Cleaning and Remediation   Controlling moisture is crucial in preventing mold growth indoors. Promptly cleaning up any mold and fixing water problems within your home is recommended. It's important to dry water-damaged areas and...

What Is Customer Acquisition Cost? Customer Acquisition Cost (CAC) is the total expense of acquiring a new customer.Think of it as investing in a new relationship every dollar spent is part of the courtship to convince someone to choose your service over others. Its a crucial number, as it helps you gauge the efficiency of your marketing efforts and ensures you're not spending more to get a customer than they're worth to your business. Why Is Knowing My CAC So Important? By knowing your CAC, you can pinpoint exactly how much you're spending to bring in each new custom-er, ensuring...

Technology has revolutionized cleaning practices across homes, offices, and public areas in recent years. Robotic vacuums like the Roomba have become household essentials, autonomously cleaning floors using sensors and AI, saving users time and effort. Smart cleaning devices, including mops and air purifiers, can be controlled remotely via smartphone apps, allowing for scheduling and adjustment from anywhere, enhancing convenience and efficiency. Advancements have also led to eco-friendly cleaning solutions, such as detergents and disinfectants that are effective yet environmentally safe. These products not only benefit the planet but also promote human health. Furthermore, technology has introduced innovations like UV sterilization...

Common Restoration Lead Generation ChannelsWhen it comes to getting jobs, there are a few primary channels, each with assorted benefits and drawbacks. TPAs Program WorkTPAs (relax, this is not an article on doing program work) have low customer acquisition costs, but you are limited on what you can bill for, bringing the average job size and profit margin down.Referrals from sources like plumbers, roofers, and HVAC technicians can be lucrative but also fleeting and expensive. If you're their go-to because of how much you pay, someone can always pay just a little more and stop your lead flow dead in its...

Company MissionYour mission is your company's purpose. It's what you're asking your team to get out of bed for every day. I think it's safe to assume that most people don't get pumped about going to work to extract water, but they can definitely get excited about helping people.It helps to communicate a higher purpose behind our work. Fortunately, that's easy for restorers to do.The key to an effective mission is to make it simple and memorable. I can't even remember the first version of our mission. I do remember it was eloquently written and contained three or four lines....