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Common Restoration Lead Generation ChannelsWhen it comes to getting jobs, there are a few primary channels, each with assorted benefits and drawbacks. TPAs Program WorkTPAs (relax, this is not an article on doing program work) have low customer acquisition costs, but you are limited on what you can bill for, bringing the average job size and profit margin down.Referrals from sources like plumbers, roofers, and HVAC technicians can be lucrative but also fleeting and expensive. If you're their go-to because of how much you pay, someone can always pay just a little more and stop your lead flow dead in its...

Company MissionYour mission is your company's purpose. It's what you're asking your team to get out of bed for every day. I think it's safe to assume that most people don't get pumped about going to work to extract water, but they can definitely get excited about helping people.It helps to communicate a higher purpose behind our work. Fortunately, that's easy for restorers to do.The key to an effective mission is to make it simple and memorable. I can't even remember the first version of our mission. I do remember it was eloquently written and contained three or four lines....

The property claims and restoration industry has been facing some significant challenges.Last year saw an increase in the frequency and severity of severe convective storm activity, resulting in $60 billion in insured losses. With the increase in exposure values and extreme events, these losses are likely to increase. Of course, these events are occurring against the backdrop of rising costs of labor, materials and equipment, and an ongoing labor shortage.The industry has also been experiencing a shift internally. According to Verisk, since the pandemic, 16% of restoration estimators and 26% of carrier adjusters have changed roles. With many industry professionals...

Let's get into some specific strategies for applying this principle effectively: Set Clear Expectations:Ensure that team members understand what is expected of them in terms of tasks, performance, and behavior. This clarity helps in holding them accountable for their actions. Provide Feedback Regularly : Offer constructive feedback on a regular basis, both positive and corrective. Let your team members know when they're meeting expectations and when they re falling short. Be Consistent: Treat all team members fairly and consistently. Avoid playing favorites or applying different standards to different indi-viduals. Listen Actively: When addressing issues or concerns, listen actively to your...